|
|
| |
| |
|
|
|
|
| |
<< back to reports
-
Awards: vanity or sanity? – An executive summary
Published November 2008 by Boost Marketing Ltd.
Purpose of the survey
Originally this survey was being conducted to quantify the commercial importance of awards, however after input from Sift Media and the Direct Marketing Association, its remit expanded to gauge also the extent to which the current climate is affecting interest in entering awards.
Methodology
The survey outlined was conducted by Shape-the-Future on behalf of Boost Marketing Ltd.
Nearly 400 business decision-makers took part in the survey.
- 41% of those taking part in the survey were from large organisations (more than 250 employees) and the remainder were from small to medium sized enterprises (SMEs).
- A complete cross-section of job functions was invited to take part in the survey, reflected by the broad cross-section of roles represented.
- The survey was conducted in accordance with the code of conduct of the Market Research Society.
Key findings
As award entry consultants, we were particularly interested in the following findings:
- Awards do influence the buying decisions of for over 80% of those surveyed, but more as consumers than business buyers.
- The percentage of buyers influenced varies depending on the service they are considering with HR/Training and Marketing services benefiting the most (81% of buyers influenced) and software providers benefiting the least (70%).
- The way awards influence buying decisions is indirect. People do not actively look for award-winning suppliers, but the research demonstrated that almost half (49%) of those surveyed agreed that award-winning suppliers deliver superior products and services, and quality of product/service was the number one factor in selecting suppliers.
- Despite the current climate, interest in awards is actually on the increase, with more companies ramping up their award entry programmes than scaling them down. This is because 76% of those responding believe that awards are important for generating business or improving the value of a brand.
The full report is available for purchase for £95 plus VAT - click below to order it.
|
|
|
| Do you support Britain’s involvement in the war in Afghanistan? |
 |
 |
| Do you believe that global warming is man made? |
|
|
| Do you think the recession in Britain is really over? |
|
|
What do you think about our website? |
|
| |
|
|
|
|
|
